Though a thriving industry makes for good business, it also draws many newcomers to the profession. With so many planners to choose from, couples are more likely to hire someone who offers them something unique.
1. Know Your Clients
Today, wedding planners serve a wide variety of couples. You might plan events for young, old and same-sex couples, as well as those of different cultural and socioeconomic backgrounds. If you work in a small community, you need to know how to work with all of these demographics.
2. Form Relationships with Vendors
As a wedding planner, your most valuable skill is your ability to streamline the planning process, and that includes working with vendors. Building strong, mutually beneficial relationships with caterers, florists and other vendors can help you attract clients and keep them happy.
3. Find a Niche
To stand out in an saturated market, you may need to find a niche for your business. Some successful planners specialize in helping a niche market. Potential specializations include planning destination weddings, elopements, same-sex weddings and more.
4. Get Certified
Many couples like to know their wedding planner has completed certification, education or training related to their field. Though you can become a planner without a degree, certification can help you stand out.
5. Showcase Your Experience
If you’ve worked on a lot of weddings in the past, stand out by letting clients know. Keep track of all the weddings you plan and the unique challenges that accompany them. If you have work you’re particularly proud of, consider sharing pictures, agendas and other samples — with permission, of course.